Just gonna put it out there from the beginning – these are really nice business cards.
If you’re reading this, you probably already know what Moo cards are, but for those of you that don’t, start by checking out their site. They offer a couple different products, including half-size business cards, regular business cards, postcards, and stickers. I’m talking about the regular-size business cards here.
The really nice thing about these cards for photographers, of course, is that you can print different images (up to 50 per set) on each business card. It’s a sort of mini-portfolio you can carry around in your wallet.
The printing is of very high-quality – almost unbelievable, really, when you consider how small these cards are. When you upload your images Moo runs an enhancement on them, which I left on for most of these images, as it seems to yield very balanced results on the cards.
For the backside, you have a choice of using their templates or uploading your own PDF.
The cards are very durable. I got the standard stock (they have an option for a “green” stock as well), which according to the Moo site has a “matte laminate” finish – it’s sort of a mix between a matte and gloss finish, with a very nice, polished result. You can immediately tell these aren’t your run-of-the-mill cards when you pick them up.
Moo’s a great company to deal with. Everything, from the online ordering process to the box the cards are shipped in, is well-designed and easy to use. The cards even arrived a full 5 days before they said they would (what’s that saying about under-promising and over-delivering?).
Just get them
The bottom line is this – these are great quality cards that let you, as a photographer, show your clients what you do immediately. When I got my first set of cards I was a little worried they’d come across as gimmicky, but I haven’t shown the cards to a single person who hasn’t liked them. Plus, if I hand them three or four, they usually take some time to decide between the different photos. More often than not I’ll get questions about one of the photos, which is a great opportunity to talk a little more about the type of photography I do.
The cards come in at a little less than 50 cents each, but they’re well worth it.